DIRT ROADMILLIONAIRES
One day with Mickey Lyles and Scott Reib, Esq. to help you squeeze more revenue out of the customers you already have — and legally protect every dollar of it.
You Didn’t Build Your Business by Accident
But somewhere between the first job and the team you lead today, growth started feeling harder instead of easier. Revenue Harvesting is the idea that the fastest, cheapest growth is usually sitting inside the customers you already have — not the next marketing dollar you haven’t spent yet.
Two Voices. One Blueprint.
Mickey grew up on a dirt road in Sumter, South Carolina — no boardroom, no safety net, just grit. He started his first business at 23 and has since built, scaled, and sold multiple companies across the service and retail industries. Today he’s CEO of Immeasura Growth Partners, where he helps owner-led businesses fix the financial clarity, systems, and leadership gaps that quietly cap their growth.
Author ofNo One’s Coming
Scott is a Texas-based business attorney, founder of Reib Law, and the Official Zig Ziglar Small Business Lawyer. For nearly 30 years he’s helped entrepreneurs build what he calls a “shatterproof” business — one with the legal foundation to survive lawsuits, leadership transitions, and the unexpected. He believes legal protection should work like a primary care doctor, not an emergency room.
Author ofThe Shatterproof Entrepreneur
What You’ll Walk Away With
This isn’t theory. It’s a working session — bring a notebook and expect to leave with a plan you can start using Monday morning.
The Revenue Harvesting Method
How to find the revenue already sitting inside your existing customer base — before you spend another marketing dollar chasing new ones.
Legal Protection That Actually Holds
A plain-English audit of your entity structure, contracts, and exposure — straight from a practicing business attorney, not a template.
Pricing & Systems That Scale
How to price for the business you’re building, not the one you started, and the systems that let it run without living on your shoulders.
A Room Full of Peers
Every seat is filled by a serious business owner in growth mode. You’ll leave with real relationships, not just business cards.
Clarity on Your Next 90 Days
Work through the exact next moves for your business in the room, guided by Mickey and Scott — so you leave with a plan in your own words, not a binder that sits on a shelf.
Direct Access to Mickey & Scott
Ask the questions that actually matter for your business, in the room, from the people who’ve done it.
Two Ways to Be in the Room
Seating is strictly limited to keep the room small enough for real access to Mickey and Scott. Once seats are gone, they’re gone.
- Full-day access to the Dirt Road Millionaires Business Summit
- Live sessions with Mickey Lyles & Scott Reib, Esq.
- Revenue Harvesting & legal protection strategies you can implement immediately
- Full workbook & session materials
- Lunch included
- Networking with fellow business owners in growth mode
- Everything in Access, plus:
- Invitation to the Millionaire Supper Club — a private dinner at NY Prime, Friday evening, to unwind after the final session
- Front row seating
- VIP gift bag
- Free copy of No One’s Coming and The Shatterproof Entrepreneur
- One 30-minute 1:1 call with both Mickey & Scott after the event
The Millionaire Supper Club
After a full day of learning, kick back with Mickey and Scott at a private VIP dinner at NY Prime — top-quality food, top-quality company, and none of the rush of a conference schedule. It’s the reward at the end of the day, not another session to sit through.
- Private dinner at NY Prime, Friday evening, after the final session
- Small, invite-only group — VIP guests only
- Front row seating at the summit
- VIP gift bag & free copies of both books
- A 30-minute 1:1 call with Mickey & Scott after the event
A Discounted Room Block on the Coast
Sheraton Myrtle Beach
A discounted room block is reserved for Dirt Road Millionaires attendees for the nights of October 1, 2, and 3, 2026. Book early — the block is limited.
Make a Weekend of It
Come in Thursday, stay through the weekend, and explore the beautiful South Carolina coast while you’re in town. Myrtle Beach is home to miles of coastline, championship golf, and some of the best seafood on the East Coast — an easy add-on to a day that’s already worth the trip.
Add On: Tee It Up at Wachesaw Plantation Club
Stay through Saturday and play an afternoon round at Wachesaw Plantation Club, an exclusive private club along the Waccamaw River — normally accessible by member invitation only. Space is limited to the first 12 golfers who sign up.
Frequently Asked Questions
Seats Are Strictly Limited
This is a small room by design — the whole point is real access to Mickey and Scott, not a crowd. Claim your seat before they’re gone.